Diana advertising display light (circa 1978).

This light shows a Diana Mod 35S, which dates from 1978.

With thanks once again to Kurt.

Pre-WW2 Diana hang tag.

Here is a very rare pre-1939 English-language Diana sales label (or hang tag).

These were presumably provided to foreign retailers by M&G.

With thanks to a collector friend.

Diana clock.

Pre-War goddess ink stamp.

Thanks to Keld for pics of this wonderful artefact - a bronze (brass?) ink block dating to the early years of goddess-marked Diana production. It was presumably used for production of early brochures or flyers, and has holes in the edge which I imagine were where the block was fixed into a press.

If you look at Diana stamps closely, you can see the late 1920s/early '30s rendering of her with a daring amount of leg showing, which was then changed to the more modest, even prudish, portrayal which remains to this day.

Below the pics, I've put the front page of a mid-1930s Genschow price list, showing the same, leggy(!), rendering. A couple of years later, the 1937 brochure has the more demure version of the goddess.

1930s/1940s Diana air rifle display stand.

With thanks to Steffen for these pics of a display stand which he says dates from the 1930s or 1940s.

Pre-War Diana pellet tin.

With thanks to John for this pic. The early (more revealingly-dressed) version of the Diana goddess suggests this tin dates to the late 1920s/very early 1930s.

Diana Model-5 wood printing block.

With thanks to Steffen for this pic.

Bergmann Arizona pellet tin.

Diana advertising stand and unusual model-20.

Here is a charming old advertising stand featuring a German boy.

This image was also used for a brochure:

The gun in his hand is a Diana mod 20 but with a difference. It has an adjustable trigger and the front sight is a sheet steel version of the typical Diana foresight, instead of the expected bead. The rearsight is a simple notched 'v' block.]

With thanks to a collector friend for supplying these excellent pics.

Diana stands and 1960s advertising display light.

With thanks to Frank for providing these pics of rare marketing accessories, presumably provided to Diana retailers:

Diana sights and diopters 

With thanks to Frank for these scans.

Miniature Diana air rifle 

This rifle spotted on eGun.de

Diana factory museum air rifle sell-off 2016 

First posted September 2016.

See also: Diana's one-off 125-year commemorative air rifle

and: Diana model 58

and: Teun's Diana factory visit 2012.

Diana factory visit 2012 

With thanks to Teun. First posted 2012.

Bergmann Arizona arcade game 

See here:

https://forum.vintageairgunsgallery.com/n54_archive/diana_talk/Vintage%20Diana%20Talk_%20Diana%20mod%205%20-%20arcade%20model_.pdf

and here:

https://forum.vintageairgunsgallery.com/vintage-diana-resources/diana-airguns-miscellaneous/#post-2114

and here:

https://forum.vintageairgunsgallery.com/vintage-diana-air-pistols/diana-model-5-pre-war/#post-4225

Removing Diana Giss cog wheel caps 

Tip from Steve, who says:

For many years I have struggled to remove the cog wheel holders on Diana Original Giss pistols and rifles. Wrapping with leather etc is always tricky and often still damages the knurled finish.
Today I spent less than £10 on a pair of Clarke soft jaw water pump pliers which transformed the job on a recently acquired Mod 6 that is in lovely condition - apart from the cheese texture seals….
Sharing just in case it helps anyone here.

Diana targets 

Diana mod 1 spare barrel inserts 

With thanks to Chris H.

Eberhard's report on Diana factory museum visit

With thanks to Eberhard.

See also:

https://forum.vintageairgunsgallery.com/unknown-unmarked-airguns/diana-pistol-prototype/#post-10668

He says:

[The airguns on show were] not all from the Diana company, but also from many other companies. See the picture:

But I also see many unknown airguns and some very interesting air rifles.

All airguns have blue stickers with numbers.

300 air rifles were available and the highest number I could read on the air pistols was

374 on the blue shelf.

Unfortunately, I couldn't read the red stickers on the stands.